What I'm reading this week: Wednesday 9th August / by Naomi Oluleye

  1. Nike has partnered with the International Girl Crew, a global collective of creative women, on a NIKEiD Cortez Classic that reflects their shared passion for travel, culture and community.
  2. Here’s why you’re going to see a lot more micro-influencers on Instagram.
  3. An interesting read on whether Gucci’s commercial success is leading to overexposure of the brand.
  4. Guram Gvasalia, chief executive of Vetements discusses luxury’s dirty secret in his recent interview with Jo Ellison from the FT.
  5. Big congratulations to Nikola, the Founder of Girls in Film on the launch of their new website. Girls In Film (GiF) is a platform that represents, champions and connects the new generation of female-identified creatives in the film industry. You can read more about Nikola’s new site and plans for Gif on one of my favourite platforms Riposte.