What I'm reading this week: Tuesday 21st November '17 / by Naomi Oluleye

  1. Racked have done an investigation into the amount of free gifting brands send to editors in the hope of getting coverage. I’m of the argument that gifting to the RIGHT people is important to generate brand awareness, stimulate conversation about the brand, and build relationships.
  2. Advertising companies struggle to adapt to new world.
  3. ‘Don’t tell me black cover models don’t sell’ is an opinion article by Nosheen Iqbal in the Guardian. Nosheen argues that editors have the power to change cultural perceptions. The article has been retweeted and shared several times on Instagram by top celebrities and influencers including Naomi Campbell.
  4. Rihanna’s Fenty Beauty has been named one of TIME‘s 25 Best Inventions of 2017. You can read an interview here about her vision to push boundaries in the beauty industry.
  5. Business of Fashion recently did a great podcast on creating brand awareness. You can listen here.