What I'm reading this week: Wednesday 30th August / by Naomi Oluleye

  1. The Telegraph newspaper has created a new campaign centred on the concept of choosing words well.
  2. Marketing is going through a renaissance with many agencies trying to simplify in the face of complex and competitive times. Here is an article which looks into this more.
  3. Bumble’s CEO takes aim at Linkedin.
  4. The formula for brand experience.
  5. With an unorthodox marketing strategy and interesting scents, Portland startup Schmidt’s Naturals is getting millennials to embrace chemical-free deodorant.
  6. Great campaign by photographer and filmmaker Emily Stein who has produced nostalgia-filled photographs of a Hackney music class for Stella McCartney kids.