What I'm reading this week: Wednesday 28th June / by Naomi Oluleye

  1. The New Yorker looks into what Amazon's purchase of Whole Foods really means.
  2. Bumble, the app which puts female’s first. Bumble’s marketing strategy has been very tactical, rather than going for quantity they went for quality. They worked with a select group of individuals to seed the product, working from the inside out. It’s proved effective as word of mouth is one of their key growth tactics! CEO of Bumble, Whitney Wolfe shared some of the apps marketing tips and future plans in her interview on Monocle Radio.
  3. One for your commute, Stella McCartney’s interview on desert island discs.
  4. Highsnobiety looked into the problems surrounding sustainable fashion and the clothing industry.
  5. Following musician Raury’s protest at Dolce & Gabanna’s recent men's show, the NY times has looked into what happens when you bring social media stars onto the runway.
  6. Why millennials are obsessed with small business.