What I'm reading this week: Wednesday 6th September '17 / by Naomi Oluleye

  1. How Floom founder Lana Elie found fans on Instagram before officially launching the company.
  2. Elaine Welteroth has taken on a seemingly impossible task: reinventing Teen Vogue for a millennial, hyper empathetic generation.
  3. Airplane Mode is the new podcast by suitcase company Away. It explores the reasons we travel and the places we find ourselves.
  4. Pernille Teisbaek: queen of Scandi style.
  5. Things are getting blurred in the world of management consultancies and advertising agencies as consultants begin to hunt creatives.