What I'm reading this week: Saturday 6th May / by Naomi Oluleye

  1. Heineken's “World’s Apart” is an incredible ad involving conversations between people with differing views. This is how ad’s should be done!
  2. The Business of Fashion looks into whether adidas can repeat its Stan Smith success story.
  3. Fyre Festival, an influencer marketing disaster. There are so many interesting/hilarious articles on this great failure, check out Vice’s and this first person account of working at the festival.
  4. The importance of culture in understanding the social influences that affect people.
  5. Refinery29 Co-Founder Piera Gelardi shares some advice for overcoming creative block.
  6. Jo Ellison's article on how influencers navigate life changes