What I'm reading this week: Sunday 19th March / by Naomi Oluleye

  1. Bloomberg Businessweek’s ‘How Did I get Here?’ feature. Here's one with Arnold Donald.
  2. Chiamanda Ngozi Adichie’s interview from The Guardian ‘Can people please stop telling me feminism is hot?’
  3. Converse and their ‘Forever Chuck’ campaign. Good example of using established and emerging creative influencers.
  4. I’ve been wanting to do a campaign around meme culture for so long but Gucci beat me to it. The Italian house has launched #TFWGucci with a series of witty memes to launch their new watch campaign.